PETFULL 派福智造
2011年，中创品智（深圳）实业有限公司创立于中国深圳。为宠物食品研发、品牌、销售三位一体中国本土创新型品牌企业。2015年，中创品智旗下高端品牌“派福”的诞生，打破中国市场宠物零食领域长期低端同质化的格局，“不派福就捣蛋”的口号享誉全国。
In 2011, Zhongchuangpinzhi (Shenzhen) Industrial Co., Ltd. was established in Shenzhen, China. It is a Chinese local innovative brand enterprise that combines pet-food, branding, and sales. The birth of “Petfull,” a high-end brand under the enterprise established in 2015. Broke the long-term pattern of low-end homogeneity in the Chinese market for pet snacks. The catchphrase “Trick or Petfull Treat” is well-known slogan across the country.
Role
Marketing Design Manager
Packaging Design
Service Design
User Experience
Market Research
Marketing & Exhibition
Content Creation
2021 - 2022
I designed for the main brand of "Petfull派福"，focus on dog rawhide treat. Sub-brand of Petfull派福, "Meow Thinking喵 逻辑", cat-food and treats series; "Pinata皮纳塔", with its distinct appearance and the principles of how piñata work as “by playing and breaking the rawhide to get the inside treats.” Among all the other dog treats, this has been the most popular.
Re-designed for the sub-brand of Petfull派福.
"Bakery烘焙坊," this series comprises 7 distinct categories of dog rawhide treats. Drawing inspiration from a bakery aesthetic, I revised the packaging template to align more closely with contemporary bakery packaging trends.
"Pinata皮纳塔," this series comprises 4 original + 1 special edition distinct category of dog rawhide treats. With its distinct appearance and the principles of how piñata work as “by playing and breaking the rawhide to get the inside treats.” Among all the other dog treats, this has been the most popular.
The creation of the "HANDMADE GREEN PONY PINATA" was influenced by the adoption of the green code as a requirement in China upon its public release. This alteration elevates the craftsmanship of the Petfull PINATA皮纳塔 line through the incorporation of a seaweed hue, meticulous hand sewing, and the use of air-drying techniques in crafting engaging and informative cowhide teething toys.
Pet Home宠业家, a China pet industry community media, first-hand intelligence + professional reports. Given a B2B platform for pet business companies, launched a weekly content creation platform for new product sharing, enabling collaboration and ordering between national agents, online distributors, and retail stores. Content providing introduction of new product, target group, product selling points, product ingredients, and sales.
* The written content and visual imagery provided by me in Chinese.
In order to take care of the urinary health of cats, 喵逻辑Meow Thinking launches SUPERCAN A Chick Formula Staple Food Can, adding SUPER-FOOD Cranberry Powder, Poria, and Psyllium to promote the health of the urinary system and kidneys and to improve the urinary tract problems of cats.
Pet Home宠业家, a China pet industry community media, first-hand intelligence + professional reports. Given a B2B platform for pet business companies, launched a weekly content creation platform for new product sharing, enabling collaboration and ordering between national agents, online distributors, and retail stores. Content providing introduction of new product, target group, product selling points, product ingredients, and sales.
* The written content and visual imagery provided by me in Chinese.
