MAKE ROOM FOR MUSIC
IKEA FAMILY
SHENZHEN STORE
Role
Marketing Design Intern
Graphic Design, Marketing Communication
Everyone knows how Swedish people enjoyed their Fika, coffee with cinnamon rolls.
The IKEA China, Shenzhen Marketing wants our customers to join us to celebrate this festival with our local music band and alone with the Swedish fika.
Co-organized with Family Specialist
Individual Design Project: Event promotion banner with limited gift accessories.
June 2018
Shenzhen, China
01
#2C5F5C
#F9D7DD
The Mission:
The objective is to raise awareness of Swedish Culture for the public and grow more visitation for IKEA to establish the IKEA Family as a cool club. Also enjoyed the local music group at the same time. And of course we wanted to gift souvenir to the customers whose lucky to join the event.
02
The Output:
The color of the theme I decided to used the same color combination that the 'Showroom' had present. Beside the advertising design, the gift PIN design which combine of musical note + letter M, I wanted to put the emphasis on the design itself. I also inspiration by previous event quote “MAKE ROOM FOR FUN” to “MUSIC”, which match perfectly.
03
The Impact:
This event has been a great success for the IKEA Family, which was the first Showroom concert that ever been held in IKEA China. Since then, the IKEA Shenzhen store had grow 30% more new customers and members.
Limited edition PIN for the members.
IKEA Official Website event promotion page.
Event lottery ticken.
Event lottery first prize.
*IKEA is responsible for my summer ice cream this year.
Hand held ice cream and first prize banner.
Base on survey 20% answer rate of 30% of attendees.
90%
of the customer
were very satisfied
about the event.
Data based on the online questionnaire using QR-code.
50%
of the customer were very satisfied about the event.
20%
of the customer were known from other places & direction.
10%
of the customer were known from the IKEA Family WeChat account.
